SEO (Search Engine Optimization)
It usually involves making small changes in various parts of your website. When viewed individually, these changes may appear to be incremental improvements, but when combined with other optimizations, they can have a significant impact on your site’s user experience and performance in organic search results. Although you may already be familiar with many of these elements because they are the fundamental components of web pages, you may not be making the most of them.
Appearing at the top of search engines and reaching your visitors organically provides companies with significant benefits in their business. Being more visible and ranking higher on platforms that bring together service providers and those seeking services is becoming increasingly challenging as competition intensifies. Google, the most important of all search engines, is almost in a monopoly position in this field, and if your website is not designed in the way Google expects, it becomes very difficult to appear organically in search results.
Our Recommendations for Search Engine Optimization
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You should have a website with original, consistent content that users can easily access.
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Your website’s code must comply with standards accepted by search engines. Therefore, it is essential that your site’s code is clean and properly structured.
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Your website should have a user-friendly design. The more time users spend on your site, the better it is for your ranking. To achieve this, it’s important to focus not only on visual appeal but also on accessibility, ease of use, and helping visitors find what they’re looking for quickly.
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It should follow recent web design trends such as HTML5, CSS3, and mobile-friendly (responsive) design.
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The colors used in the design should not strain the eyes.
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Pay attention to the use of H Tags and be sure to include them throughout your site. These tags should be used in a hierarchical order, such as H1 → H2 → H3 → H4.
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Add titles to your links.
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For images, include keywords related to the content in the “alt” tag.
